The Limitless Outerwear Collection

In my role as the Creative Director at Sunday Swagger, I successfully curated an outerwear collection tailored for both female and male athletes known as the Limitless Collection. Comprising 26 meticulously crafted pieces, including jackets and quarter-zips, I not only spearheaded the design process but also conceptualized the overarching marketing narrative behind the collection. In essence, the Limitless Collection caters to the everyday athlete, offering a blend of style, comfort, and performance, allowing them to look good, feel great, and perform at their best.